It’s been an amazing week for lots of reasons and after taking nine years from starting to write The Butterfly Storm to actually deciding to publish it, it’s been very exciting to see its journey over the past two months since I launched it. The same way as I wasn’t sure what to expect when The Butterfly Storm became free last Friday, I entered unknown territory when it went back to paid on Monday. To briefly recap Monday’s post, The Butterfly Storm was downloaded 19,823 times over three days and ended up at #1 in the UK free kindle chart, which was so much more than I could have hoped for. Prior to the free weekend it had sold a grand total of 86 eBooks.
I knew it was going to happen but it was still nerve-wracking to see The Butterfly Storm lose its top 50 ranking in the US and #1 spot on the UK free kindle store on Monday morning and drop all the way to #292,711 in the US paid kindle store and #79,936 in the UK (lower than it had been pre-promotion). Needless to say I stat checked at regular intervals throughout the day and was incredibly relieved when it began to climb back up the charts. By 11pm it had sold 20 copies in the US and ranked at #13,062, and had sold 33 copies, plus had seven borrows in the UK and ranked at #987. There had been actual sales and my nerves began to calm.
The Importance of Categories
Sales continued slowly in the US and steadily in the UK throughout Tuesday but by the evening and into Wednesday morning sales had all but stopped in the US and The Butterfly Storm, although selling in the UK, was heading the wrong way down the rankings. I began to get a little worried as despite having had a massive jump from #79,930 on Monday morning to #926 on Tuesday morning it hadn’t appeared in the popularity chart.
What did happen though on Wednesday was The Butterfly Storm made it into the top 30 of literary fiction and women’s literary fiction in books and the UK kindle store. It’s actually thanks to Joanne Phillips that I changed the category the book was in from family life to literary fiction on Monday after she mentioned in a comment on my post that The Butterfly Storm had only been ranked in one category (romance) whilst it was free rather than two. This is when I discovered that family life is only a category in the US. If I hadn’t have changed the category to literary fiction The Butterfly Storm would have been far less visible and what happened next I doubt would have happened.
Moving On Up
By Wednesday evening with The Butterfly Storm making it into the top 20 of literary fiction and women’s literary fiction (in books and the kindle store) the sales took off in the UK (it had pretty much stopped by this time in the US). The Butterfly Storm started climbing up the rankings again and by Thursday morning it had reached #225 in the kindle store and was in the top 10 of literary fiction and women’s literary fiction, plus it made it to #58 in romance and #7 in the movers and shakers chart.
So, by 9.30 this morning The Butterfly Storm ranked at #124 in the kindle store, #4 in literary fiction and women’s literary fiction (books), #5 in kindle literary fiction, #36 in romance and #43 in movers and shakers. And as for how many I’ve sold since Monday?
- US: 37 sold and 1 borrow
- UK: 480 sold and 57 borrows
- Italy: 1 sold
- Canada: 2 sold
This all means that I’ve broken even and have covered my proofreading, cover and promotional costs and The Butterfly Storm is now making money. It’ll be very interesting to see how things go over the next few days. Sales are definitely better in the evening, presumably because the majority of people are at work or have other things to do during the day than download books, so I’ll see what happens. Plus I’m not allowing myself to look at the stats until much later today. Well, I’ll try not to look at least.