Set in sunny Greece and on the beautiful North Norfolk coast in the UK, The Butterfly Storm has frequently been described as ‘perfect for holiday reading’, so I thought it was a good time to do a summer promotion. Until the end of this week – Friday 8th August – The Butterfly Storm is reduced to just 99c/99p and can be downloaded here:
What Readers Are Saying About The Butterfly Storm
“I Loved this read with a capital L.” ElaineG, Amazon Top 50 Reviewer
“Beautifully written, carefully researched and expertly plotted – what more could you want from a book?” Joanne Phillips, author of Can’t Live Without
“Beautifully precise in its descriptions, yet never dull, this is one book you will not be able to put down and will remember long after you’ve read the last words.” Elaine Jeremiah, author of The Inheritance
Last week I met up with local writing friends Elaine Jeremiah and Jade Reyner. All three of us have published our debut novels this year: Jade published Twelve Days – The Beginning in April, I launched The Butterfly Storm in June, and Elaine’s novel The Inheritance was published just last month. One of the things that dominated our conversation was how to get our books noticed on amazon. Visibility is the key but it’s a constant battle to one, get your book noticed in the first place, and two, to maintain a presence on amazon.
Eight weeks after I published The Butterfly Storm I did my first free promotion. As I wrote in a post not long after the promotion ended, putting my book for free more than exceeded my expectations and resulted in nearly 20,000 downloads in just three days. The post promo results and benefits that followed were incredible with The Butterfly Storm averaging 100 sales a day for around three weeks, making it into the ‘Movers & Shakers’ chart, and becoming a bestseller in the contemporary romance, literary fiction and women’s literary fiction categories. Of course I expected that post promo boost to die down after a while and although it’s been selling at least one copy a day since it dropped lower in the rankings, I’ve been thinking of ways that I can increase my visibility again.
On Friday I reduced the price by half to see if it would make any difference. Friday morning The Butterfly Storm was at about 30,000 in the amazon rankings and by that evening it had jumped to around 6,000. Although there’s not been a massive increase in sales since, there is most definitely an increase both on amazon.co.uk and amazon.com (where it had pretty much being doing nothing). I have got a paid promotion running on kuforum all week but until today I’d done nothing to promote the fact that the book is reduced until the 31st October. My aim is to make it into the top 5000 over the next week or two. I will let you know how it goes.
What strategies have you used to help promote your book or books and how successful have they been?
Around 9am on Friday 9th I watched as The Butterfly Storm lost its £1.98/$2.99 price tag and disappeared from the amazon rankings altogether. *Gulp* what had I done? But literally within minutes the downloads started and I breathed a little easier. I have to say though, if I thought I was bad at checking the sales stats before, I’ve been addicted to clicking on my ‘month-to-date-unit-sales’ over the last three days.
The very generous Joanne Phillips, author of Can’t Live Without and the soon to be published cozy mystery, Murder at the Maples, did a very helpful post after her first KDP Select promotion last year with a breakdown of how it had gone, so I thought I’d do the same. This weekend has surprised me in a very good way. I was hoping to achieve at least 1000 downloads over the three days; the final total has actually been a staggering 19,823:
I’ve also had 79 downloads in Canada, 90 in Germany, 19 in India and a handful in France, Italy, Spain, Japan and one in Brazil. The really interesting bit will be to see what happens to the sales in the next few days now The Butterfly Storm has gone back to paid.
So, over the past three days I’ve gained nearly 20,000 new readers, whereas there had been a grand total of 86 sales pre-promotion. There have already been a couple more reviews posted on amazon, including a 5* review from a ‘top 100 amazon reviewer’ who wrote ‘I Loved this read with a capital L.’ I made it into the top 20 of the US free kindle store, the top 10 of contemporary romance and was #1 in the family life genre on amazon.com. But the most exciting thing by far was from Sunday afternoon, right through to this morning, The Butterfly Storm topped the UK free kindle chart at #1.
A special mention has to go to my friends on facebook (Sam, Soula, Helen, Jason, Donna) who did an incredible job of getting the word out and promoting The Butterfly Storm to their friends, particularly the very lovely Paula who has been a woman on a mission helping to get as many downloads as possible over the past three days. Thank you!