Around 9am on Friday 9th I watched as The Butterfly Storm lost its £1.98/$2.99 price tag and disappeared from the amazon rankings altogether. *Gulp* what had I done? But literally within minutes the downloads started and I breathed a little easier. I have to say though, if I thought I was bad at checking the sales stats before, I’ve been addicted to clicking on my ‘month-to-date-unit-sales’ over the last three days.
The very generous Joanne Phillips, author of Can’t Live Without and the soon to be published cozy mystery, Murder at the Maples, did a very helpful post after her first KDP Select promotion last year with a breakdown of how it had gone, so I thought I’d do the same. This weekend has surprised me in a very good way. I was hoping to achieve at least 1000 downloads over the three days; the final total has actually been a staggering 19,823:
- US: 12,336
- UK: 7,264
I’ve also had 79 downloads in Canada, 90 in Germany, 19 in India and a handful in France, Italy, Spain, Japan and one in Brazil. The really interesting bit will be to see what happens to the sales in the next few days now The Butterfly Storm has gone back to paid.
So, over the past three days I’ve gained nearly 20,000 new readers, whereas there had been a grand total of 86 sales pre-promotion. There have already been a couple more reviews posted on amazon, including a 5* review from a ‘top 100 amazon reviewer’ who wrote ‘I Loved this read with a capital L.’ I made it into the top 20 of the US free kindle store, the top 10 of contemporary romance and was #1 in the family life genre on amazon.com. But the most exciting thing by far was from Sunday afternoon, right through to this morning, The Butterfly Storm topped the UK free kindle chart at #1.
A special mention has to go to my friends on facebook (Sam, Soula, Helen, Jason, Donna) who did an incredible job of getting the word out and promoting The Butterfly Storm to their friends, particularly the very lovely Paula who has been a woman on a mission helping to get as many downloads as possible over the past three days. Thank you!